Why is a good domain name important?

For every business, having a strong online presence is of great importance. This is because the first thing every potential customer does online is to search for a product or service. Therefore, having a good website that is easy to navigate helps you gain visibility and also increase return on investment. In addition, at this time, when there is a radical technological advancement in all sectors of the economy, one of the best ways to reach your potential customers, increase sales, and remain competitive is to have a well-developed website with a good domain name.

Domain names contribute largely to the success of your online business. A good domain name is one that is descriptive, short, and easy to remember. If possible, not more than ten characters. It is must also align with the overall goal of your business. Most times, some business owners try to cut costs by choosing a generic domain name. However, it is very important to invest in buying the right domain name that can add credibility to your business.

Importance of having a good domain name

There are so many benefits derivable from having the appropriate domain name, here are our top 5:

1. Build brand credibility

One of the primary benefits of having a high-quality domain name is that it helps to build your brand credibility. For instance, if you use your business name as a domain name, you will be reinforcing your brand, making it easier for your potential customers to remember your brand. Just by entering your business name on search engines, they can easily be redirected to your website.

2. Rank your website for search engines

In addition, the right domain name that targets SEO keywords also helps to rank your website for search engines. This is because your domain name is what users remember and search for when they want to buy from your company.

3. Give a professional touch to your business

Having the right domain name also gives your business a professional touch and build confidence in your potential customers. And that is why it is better to have a unique domain rather than using free web hosting.

4. Puts you ahead of your competitors

In this period of rapid technological advancement, having the right domain name also puts you ahead of your competitors. It gives the impression that you are forward-thinking and moving with the latest technological trends.

5. Adds mobility to your online presence

A high-quality domain name adds mobility to your online presence. With this, you can travel to any county of your choice and still retain the same domain name. You do not have to worry about losing your address.

Finally, if you are interested in building a website or buying a domain name, then your best option is to contact Web Friendly. Known as a one-stop-shop for all websites, Webfriendly helps you build your online presence while you focus on other aspects of your business.

Click here to get started with Web Friendly.

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